EMI signed a deal with Snocap on Thursday. Snocap is a legal p2p service headed by Napster founder Shawn Fanning. The service identifies songs by a digital fingerprint and determines how copyright holders want them to be used.
Snocap allows music labels to freely distribute an upcoming single or to play songs three times before requiring payment. Universal Music Group and Sony BMG already inked a deal with Snocap to register their content.
"This sends a signal to music industry critics who claim we are technophobic. If anything, we are embracing technologies like Snocap, which allow the P2P (peer-to-peer) community to share music legally," said David Munns, chairman and chief executive of EMI Music North America.