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Intel SATA troubles to bring pressure on laptop pricing

Posted on Wednesday, February 16 2011 @ 18:49:58 CET by

Intel's Sandy Bridge problem has messed up the launch schedule of new laptop models but one good thing for customers is that notebook makers will likely reduce selling prices in order to achieve their sales goals for 2011:
The original launch schedules for new notebook models have been disordered due to Intel's defective 6 series chipsets, and consequently the high-end Core i7-based models originally to be launched in February-March and entry-level Core i3 and mid-range Core i5 models originally to be launched in March-May now have to be launched concurrently as early as April, according to Taiwan-based vendors. As a result, the originally expected flexibility in pricing to maximize ASPs for each model will be greatly reduced, the sources pointed out.

Although high-end models that have higher ASPs are normally not in most demand among consumers, they still play an important role in vendor's pricing strategy since they can help bring up the ASP of vendors' mid-range and entry-level models, the sources noted.
Source: DigiTimes



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