Microsoft presents the Xbox 360

Posted on Friday, May 13 2005 @ 0:31 CEST by Thomas De Maesschalck

This evening Microsoft will present the Xbox 360 on MTV. According to Forbes' sources the company has spend about $500,000 to buy the 30-minute infomercial on MTV. It is regarded as a real bargain as Microsoft might reach 87 million potential buyers for its next-generation console.

The expense is steep for a one-time ad buy but for a company with Microsoft's resources, it's pocket change--not to mention money well spent. MTV reaches virtually every U.S. cable household and will help the company reach its targeted Xbox demographic--young males.

On May 16 Sony will reveals its competitor to Microsoft's Xbox 360, the PlayStation 3. Read more at Forbes

About the Author

Thomas De Maesschalck

Thomas has been messing with computer since early childhood and firmly believes the Internet is the best thing since sliced bread. Enjoys playing with new tech, is fascinated by science, and passionate about financial markets. When not behind a computer, he can be found with running shoes on or lifting heavy weights in the weight room.

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