The expense is steep for a one-time ad buy but for a company with Microsoft's resources, it's pocket change--not to mention money well spent. MTV reaches virtually every U.S. cable household and will help the company reach its targeted Xbox demographic--young males.On May 16 Sony will reveals its competitor to Microsoft's Xbox 360, the PlayStation 3. Read more at Forbes
Microsoft presents the Xbox 360
Posted on Friday, May 13 2005 @ 0:31 CEST by Thomas De Maesschalck
This evening Microsoft will present the Xbox 360 on MTV. According to Forbes' sources the company has spend about $500,000 to buy the 30-minute infomercial on MTV. It is regarded as a real bargain as Microsoft might reach 87 million potential buyers for its next-generation console.