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Razer, Tencent and Intel form gaming partnership in China

Posted on Tuesday, April 19 2011 @ 15:25:46 CEST by

Razer announced a strategic partnership with Tencent and Intel to launch the company's Switchblade gaming concept in China.
Razer, the world’s leading high-end precision gaming brand, with Tencent, China’s leading provider of games and Internet services, and Intel, world leader in computing innovation are proud to announce a strategic partnership aimed at expanding the entertainment possibilities for Chinese gamers. The Razer Switchblade concept has been designated as the flagship concept to lead this mobile PC gaming revolution.

All Chinese gamers can rejoice, as their favorite Tencent titles like Dungeon and Fighter, Crossfire, League of Legends, QQ Speed and many more are optimized for portable play on the Razer Switchblade. You can now fight, shoot, cast spells, race or just socialize with friends while on-the-go, as Tencent strives to ensure their software delivers the best gaming experience through perfect synergy with Razer and Intel’s hardware.

“This is the first time three of the biggest technology brands in China have come together,” said Min-Liang Tan, CEO and Creative Director, Razer, “we’re united by a common goal to deliver the best portable gaming experience to as many gamers as possible. With the Razer Switchblade’s adaptive tactile keyboard, Intel’s range of processors, and Tencent’s popular games, this is no lofty goal – it’s happening right now.”

The Razer Switchblade concept was created from the ground up by Razer designers and engineers, focused on enhancing the entire user experience of playing PC games on a handheld device. It features an ultra-sensitive multi-touch screen, adaptive tactile keyboard, and an intelligent user interface that adjusts the configuration and key layout on-the-fly based on game content and user requirements. And at the heart of the concept device is an Intel Atom processor designed for next generation small form factor computing.

"Intel is committed to creating and extending the personal computing experience for end-users together with our ecosystem partners," said Ian Yang, President, Intel China. "The collaboration with Razer, Tencent and Intel will provide optimized experiences for the rapidly growing gaming community in China."

“Like Razer, we want gamers to have just as much fun playing our games on-the-go as they would at home or at a PC café,” said Mark Ren, SEVP, Tencent. “We’re really excited to bring the revolutionary Razer Switchblade to millions gamers connected to our games, allowing them to experience our world of fun anytime, anywhere”, said Steven Ma, VP of Tencent.

Razer, Intel, and Tencent are committed to growing China’s PC gaming market, and will be announcing exciting updates to this strategic partnership in the months to come.



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