ICANN apparently recognized that there's a continued interest in expanding gTLDs, and set about creating a mechanism to handle requests as they come in, rather than to consider them in batches on an ad-hoc basis. And at least according the FAQ site that it has set up, the organization expects a busy response: "Soon entrepreneurs, businesses, governments and communities around the world will be able to apply to operate a Top-Level Domain of their own choosing." (More details, including an Applicant Guidebook, are also available.)
Still, the FAQ also makes it clear that grabbing a gTLD won't be an exercise in casual vanity. Simply getting your application processed will cost $185,000 and, should it be approved, you'll end up being responsible for managing it. Do not take this lightly, ICANN warns, since "this involves a number of significant responsibilities, as the operator of a new gTLD is running a piece of visible Internet infrastructure." Presumably, service providers will take care of this hassle, but that will simply add to the cost of succeeding.
ICANN approves plan for vast expansion of top-level domains
Posted on Tuesday, Jun 21 2011 @ 14:09 CEST by Thomas De Maesschalck
ARS Technica reports ICANN has approved plans for handling new generic top-level domains (gTLDs). The organization will begin accepting applications in January, applicants will have to pay $185,000 and will be responsible for managing the gTLD, if it gets approved.