ATI today demonstrated the H.264 video compression standard for the PC platform. H.264 is the video compression standard that will be used by the next-generation DVD formats such as Blu-Ray and HD-DVD.
>br>H.264 is a new video compression standard that's designed to have two to three times the compression efficiency of current schemes such as MPEG-2, while simultaneously improving overall image quality. This increased compression efficiency is highly computationally demanding, therefore graphics hardware assistance is crucial for real-time decoding of high bit-rate video. Working with industry leaders including CyberLink Corp., ATI's Radeon graphics acceleration technology meets the high-definition and computational demands of H.264.
"Consumers are clamoring for the amazing visual quality that Blu-ray and HD-DVD will bring to PCs," said Rick Bergman, Senior Vice President, PC Business Unit, ATI Technologies. "ATI is transforming the PC video landscape by leading the industry adoption of Blu-ray and HD DVD on the PC. This new innovation builds upon ATI's unrivaled video and display technologies."
The ATI demonstration at Computex features H.264 playback with Radeon technology and a CyberLink video player application. In addition to hardware acceleration of H.264, the Radeon processor is performing next generation video processing and showing off advanced display capabilities.