Activision Blizzard confirmed sales of digital downloads are very good; the game maker has been able to sell a whopping 18 million Call of Duty: Black Ops map packs for the 12-month period that ended June 2011.
Activision Blizzard has an estimated 30 to 40 million gamers that are playing its titles online, with over 20 million of these being Call of Duty players and an estimated 15 million playing World of Warcraft and Starcraft. This gives Activision Blizzard room to continue to grow the DLC business model; and they intend to grow it even further.
One stat that seems to be quite telling is that the average Black Ops player spent an estimated $76 for each copy of Black Ops sold when you combine the retail game and the downloadable content sold. This shows the continued trend of increasing revenue for the digital downloadable content; and almost every publisher has plans to continue to expand and grow this part of the business with every release that comes out.