Google axes 10 products

Posted on Monday, Sep 05 2011 @ 22:30 CEST by Thomas De Maesschalck
The Inq notes Google is cleaning up by pulling 10 products from its business. About to be shelved are Google Desktop, Aardvark, Fast Flip, Notebook, Image Labeler, Web Security, Sidewiki, Subscribed Links, Google Pack and the Maps API for Flash.
The cleanup is being orchestrated by Google's CEO Larry Page, who promised to chop inefficiencies as soon as he took over the top job in April.

"Technology improves, people's needs change, some bets pay off and others don't. So, as Larry previewed on our last earnings call, today we're having a fall spring clean at Google," said Alan Eustace, SVP at Google in a blog posting. "Over the next few months we'll be shutting down a number of products and merging others into existing products as features."

The products getting the axe include Aardvark, Desktop, Fast Flip, Google Maps API for Flash, Google Pack, Google Web Security, Image Labeler, Notebook, Sidewiki, and Subscribed Links.

Some of these products were recent purchases, such as search company Aardvark that Google bought last year for $50m, while others have been with the company longer, like Google Web Security, which Google acquired when it bought Postini in 2007.

About the Author

Thomas De Maesschalck

Thomas has been messing with computer since early childhood and firmly believes the Internet is the best thing since sliced bread. Enjoys playing with new tech, is fascinated by science, and passionate about financial markets. When not behind a computer, he can be found with running shoes on or lifting heavy weights in the weight room.

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