DigiTimes reports Intel's partners have invoked Intel to drop CPU prices to spur demand for ultrabooks:
Chen also pointed out that Intel's current CPU price is unlikely to help the company achieve its goal of having 40% of consumer notebooks being Ultrabooks. He added that if Ultrabooks suffer from weak sales, while Apple continues to enjoy strong profit, the Wintel alliance will need to do something or else all the related IT player may be gone together.
Sources from PC players also pointed out that within a notebook's cost, CPU and operating system account for the highest proportion, followed by ultra-thin components such as panel and solid state drives (SSD). Since brand vendors are unable to reduce their component cost due to the related shipments are still low, vendors are cutting their quotes to notebook ODMs by more than 50% to maintain their own profitability.