Bloomberg adds to the picture, informing that while a source indicates that the TV may never be released, Apple seems to be leaning in that direction, with several sources indicating that iTunes creator Jeff Robbin has been tasked with leading the new TV effort. Mr. Robbin is an accomplished Apple engineer who helped design the company's hit iPod MP3 player, as well iTunes.
Gene Munster claims that Mr. Robbin's team is cooking up a prototype of the LCD set and could release the set sometime in 2012 or 2013. He says the release window largely boils down to what kind of LCD unit supply and manufacturing contracts Apple can obtain. Apple is notorious for driving industry-leading profit margins by ruthless negotiations when it comes to supply and manufacturing contracts.