HardwareHeaven published an interview with Daniel Man from ARCTIC. They discuss the ARCTIC brand and the goals and strategies of this global company, you can read it over here.
If you were explaining ARCTIC, as a brand, to a consumer for the first time what would the description be? (What makes ARCTIC unique in the market?)
ARCTIC was the catalyst behind a trend towards quieter PC cooling systems in 2001 and has led the way ever since. Today, our range of expertise includes noise suppression for PCs, audio and computer peripheral equipment, and power supplies, right through to home entertainment solutions. So, as mentioned above, our current product categories include cooling, sound, equipment, power, living and hobby.