Neowin writes HTC has reportedly created a new "Studio" group within the company that will aim to regain the company's edge in the market:
According to Androidandme, via a source, this division will be dubbed “Studio” and will be tasked with developing “key products” for the company. HTC Studio will include the most talented of engineers and designers in order to get HTC back in front of the competition and “regain the edge in products.”
HTC will also be introducing new products which will not only consist of new phones, but more accessories. This will allow HTC to have as much flexibility as possible to compete with competition like Samsung who seem to be dominating the Android user-base since 2011. This is partially due to HTC only using chips from Qualcomm to power its smartphones, whereas most other competitors turned towards NVIDIA’s Tegra 2 chip to power their high-end devices.