Nokia shows off the 808 PureView, a new camera phone that offers a 41 megapixel sensor, Carl Zeiss optics, pixel oversampling technology and 1080p HD video recording. Nokia's PR department says not to focus on the number of megapixels, but on what you can do with it, such as condensing seven pixels of information into one pixel for very sharp images.
Nokia today ushered in a new era in high-end smartphone imaging with the Nokia 808 PureView. This is the first smartphone to feature Nokia PureView imaging technologies, bringing together high resolution sensors, exclusive Carl Zeiss optics and Nokia developed algorithms, which will support new high-end imaging experiences for future Nokia products.
The Nokia 808 PureView features a large, high-resolution 41 megapixel sensor with high-performance Carl Zeiss optics and new pixel oversampling technology. At standard resolutions (2/3, 5 and 8 megapixels) this means the ability to zoom without loss of clarity and capture seven pixels of information, condensing into one pixel for the sharpest images imaginable. At high-resolution (38 megapixel maximum) it means the ability to capture an image, then zoom, reframe, crop and resize afterwards to expose previously unseen levels of details. With superior low-light performance and the ability to save in compact file sizes for sharing in email, MMS, and on social networks, the Nokia 808 PureView makes it possible for anyone to capture professional looking images in any conditions.
In addition to superior still imaging technology, the Nokia 808 PureView, also includes full HD 1080p video recording and playback with 4X lossless zoom and the world's first use of Nokia Rich Recording. Rich Recording enables audio recording at CD-like levels of quality, previously only possible with external microphones. The Nokia 808 PureView also features exclusive Dolby Headphone technology, transforming stereo content into a personal surround sound experience over any headphones and Dolby Digital Plus for 5.1 channel surround sound playback.
"Nokia PureView imaging technology sets a new industry standard by whatever measure you use," said Jo Harlow, executive vice president of Nokia Smart Devices. "People will inevitably focus on the 41 megapixel sensor, but the real quantum leap is how the pixels are used to deliver breath-taking image quality at any resolution and the freedom it provides to choose the story you want to tell."