DV Hardware - bringing you the hottest news about processors, graphics cards, Intel, AMD, NVIDIA, hardware and technology!

   Home | News submit | News Archives | Reviews | Articles | Howto's | Advertise
DarkVision Hardware - Daily tech news
January 23, 2019 
Main Menu
News archives

Who's Online
There are currently 177 people online.


Latest Reviews
Arctic BioniX F120 and F140 fans
Jaybird Freedom 2 wireless sport headphones
Ewin Racing Champion gaming chair
Zowie P-TF Rough mousepad
Zowie FK mouse
BitFenix Ronin case
Ozone Rage ST headset
Lamptron FC-10 SE fan controller

Follow us

Acer unable to deliver $499 ultrabooks?

Posted on Wednesday, March 07 2012 @ 20:31:00 CET by

The Verge reports it doesn't look too good for Acer's goal to deliver a $499 ultrabook in 2013, as even at $799 they're unable to make a profit. Acer's Christoph Pohlmann said at CeBIT that currently a price point of even 499EUR is unreachable, never mind $499.
Speaking with Christoph Pohlmann of Acer's laptop team, we learned that the current $799 / €699 price for the Aspire S3 is too low for Acer to actually generate any profit from it. The company is merely breaking even when selling its entry-level ultrabook model and the venture is only made worthwhile by the higher-specced SKUs pulling in a surplus. Christoph told us that the S3 is at present priced on what is essentially a promotional basis — aiming to attract more converts to the hardware platform and the idea of truly ultraportable computing — which is unlikely to last over the long term.

The current costs of sourcing the necessary components and then manufacturing ultrabooks, said Cristoph, are prohibitive for any price point approaching €499, never mind $499. He does leave open the possibility that efficiencies in production and cheaper components could drag the price down, but he was generally dubious on the idea of a sub-$500 ultrabook.


Use Disqus to post new comments, the old comments are listed below.

Re: Acer unable to deliver $499 ultrabooks?
by Anonymous on Wednesday, March 07 2012 @ 23:34:57 CET
It cost Apple about $427 to build their Air...and they are better quality.


DV Hardware - Privacy statement
All logos and trademarks are property of their respective owner.
The comments are property of their posters, all the rest © 2002-2019 DM Media Group bvba