DV Hardware - bringing you the hottest news about processors, graphics cards, Intel, AMD, NVIDIA, hardware and technology!
   Home | News submit | News Archives | Reviews | Articles | Howto's | Advertise
DarkVision Hardware - Daily tech news
May 20, 2019 
Main Menu
News archives

Who's Online
There are currently 84 people online.


Latest Reviews
Ewin Racing Flash gaming chair
Arctic BioniX F120 and F140 fans
Jaybird Freedom 2 wireless sport headphones
Ewin Racing Champion gaming chair
Zowie P-TF Rough mousepad
Zowie FK mouse
BitFenix Ronin case
Ozone Rage ST headset

Follow us

Ads in free smartphone apps are major power consumer

Posted on Tuesday, March 20 2012 @ 13:31:32 CET by

Researchers from Purdue University in Indiana, USA, have taken a look at the power consumption of third-party advertising services in free mobile phone apps for Android and Windows Phone smartphones. These ads are the only source of income for developers of free apps, but the report concludes app makers should take energy optimisation more seriously.

Among popular apps like Angry Birds, Facebook, Free Chess and NYTimes, as little as 10 to 30 percent of the power consumption went toward powering the app's core functionality:
Abhinav Pathak, a computer scientist at Purdue University, Indiana, and the author of the study's report (PDF file), said that app developers need to take energy optimization more seriously, reports the BBC. Pathak and his fellow researchers built a special tool called eprof to monitor the energy use of Android and Windows Mobile* apps. They tested popular apps like Angry Birds, Facebook, Free Chess and NYTimes as case studies and found that only 10 to 30 percent of the energy spent went toward powering the app's core functionality. In Angry Birds, only 20 percent of the total energy cost was used to render and run the game. Forty-five percent of the energy was spent tracking the user's location with the GPS and uploading that information, then downloading location-specific ads over a 3G connection. The app kept the 3G connection open for around 10 seconds, even if the data transmission completed in less than that amount of time. This "tail energy" cost another 28 percent of the app's energy usage.
Source: Neowin



DV Hardware - Privacy statement
All logos and trademarks are property of their respective owner.
The comments are property of their posters, all the rest © 2002-2019 DM Media Group bvba