Motherboard makers drop 7-series prices

Posted on Thursday, Mar 22 2012 @ 18:11 CET by Thomas De Maesschalck
Even though Intel's 7-series chipsets aren't even officially launched yet, first-tier motherboard have already dropped motherboard prices to compete for marketshare, according to a report by DigiTimes. The site notes that in the European market, 7-series motherboards saw a price drop of about 3-10 percent, putting pressure on second-tier players. The launch of the 7-series is anticipated in early April.
As global copper pricing continues to rise, causing the cost of motherboard components such as printed circuit boards (PCB), to increase, first-tier motherboard makers originally planned to raise their motherboard prices to reflect the increasing costs, but since the motherboard market is already facing a slow down in shipment growth, the makers continue to compete fiercely over price.

Although Intel is not set to announce its 7 series chipset until early April, most first-tier motherboard makers already started selling their motherboards in retail channels in Europe and China in March to gain an advantage, while also greatly reducing their mid-range and entry-level prices to defend their market share.


About the Author

Thomas De Maesschalck

Thomas has been messing with computer since early childhood and firmly believes the Internet is the best thing since sliced bread. Enjoys playing with new tech, is fascinated by science, and passionate about financial markets. When not behind a computer, he can be found with running shoes on or lifting heavy weights in the weight room.



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