As global copper pricing continues to rise, causing the cost of motherboard components such as printed circuit boards (PCB), to increase, first-tier motherboard makers originally planned to raise their motherboard prices to reflect the increasing costs, but since the motherboard market is already facing a slow down in shipment growth, the makers continue to compete fiercely over price.
Although Intel is not set to announce its 7 series chipset until early April, most first-tier motherboard makers already started selling their motherboards in retail channels in Europe and China in March to gain an advantage, while also greatly reducing their mid-range and entry-level prices to defend their market share.
Motherboard makers drop 7-series prices
Posted on Thursday, March 22 2012 @ 18:11 CET by Thomas De Maesschalck