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Ultrabooks unlikely to hit $699 target?

Posted on Tuesday, April 10 2012 @ 16:43:46 CEST by

DigiTimes reports laptop makers are asking Intel to cut processor prices because the expected price target of $699 for mainstream ultrabook models is unlikely to be achieved:
As Intel is aggressively promoting second-generation ultrabooks featuring its 22nm Ivy Bridge processors, sources from notebook vendors pointed out that market watchers' expected price target of US$699 for mainstream models is unlikely to be achieved unless Intel is willing to reduce its processor prices.

Despite that Intel has invested heavily on promotion and marketing for the second-generation ultrabooks, the sources believe reducing processor prices will provide a much better benefit in terms of the promotion than all the marketing that Intel is pushing currently.



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