At the start of the month we received news that ATI veteran Godfrey Cheng left AMD, and now AnandTech reports that Cheng joined Rick Bergman, former ATI vice president and AMD Products Group General Manager, at Synaptics as vice president of marketing. The site also has an explanation as to why both Bergman and Cheng got attracted to working at Synaptics:
That brings me to the Holodeck and a recent trend in the sort of innovation we've seen in the computing industry. The hard computing problems will continue to be solved by the AMDs, Intels and NVIDIAs of the world, but they've done such a good job over the past decade that the auxiliary players will now need to start playing a bigger role. We've seen this with the rise in importance of display technologies, but I suspect that companies like Synaptics that build touch and human interface controllers will also have the opportunity to move into the spotlight. Whether or not they do is another question, but the need for better interface technologies will only increase in the coming years.