Samsung to advertise its DRAM and NAND products

The solution: a consumer-oriented advertising campaign featuring a trio of ever-so-slightly patronising characters.

'We are looking to communicate with end users about the core benefits and the superiority of Samsung memory, which can be found in most digital devices today,' claimed UnSoo Kim, vice president in charge of memory marketing at Samsung Electronics. 'Samsung will keep working closely with enterprise and mobile device designers to deliver memory devices and solutions of high quality and efficiency to help consumers experience faster and more innovative applications in their lives.'

The advertising will feature three characters designed to emphasise the difference quality - for this read 'Samsung' - memory can make to their computing experience: Brutus the Battery, Larry the Loading Ball (honestly, that's what it says) and Fiona the Freeze.

Using these three larger-than-life characters, Samsung hopes to convince users to start demanding Samsung-brand memory in their desktops, laptops, tablets and smartphones - and, hopefully, to start considering Samsung consumer products for their next solid-state drive (SSD) or SD card purchase.