Posted on Friday, June 01 2012 @ 18:35 CEST by Thomas De Maesschalck
DailyTech
notes that Do Not Track (DNT) will be turned on by default in Windows 8's Internet Explorer 10. This feature allows surfers to navigate the web without worrying that ads will track where they go after they leave a site, but it only works if websites recognize and respect this privacy signal.
Microsoft calls running the DNT technology on by default a milestone the effort to advance trust and privacy online. IE 10 will be the first browser with DNT on by default. Internet surfers, however, will be able to turn off the DNT technology if they want.
Microsoft says the idea for its DNT technology was in part from the FTC report issued in December 2010 that called on technology and advertising companies to create a comprehensive consumer choice mechanism for online behavioral advertisement targeting.
Microsoft subsequently added DNT technology to Internet Explorer 9 in February 2011.
