ICANN has published a list of who's going after new top-level domains, now that companies and organizations have had the first opportunity to register their own, unique TLDs. The list is embedded below, more details can be found at CNET.
For the first time, brands can have their own TLDs, also known as "strings." And many are. Among the brands that have secured their domain extensions are .Google, which we know about, but also Apple, Microsoft, Samsung, and Dell. Others include Sony, Nokia, Netflix, Oracle, Cisco, Yahoo, and AOL.
Others are gunning not for their own names, but to land the contract to run and manage the .TLD, the way that Verisign runs .com.
Google was particularly aggressive in applying for TLDs. In addition to .Google, it applied to nab .android, .chrome, .cloud, .lol, .vip, and .wow. Amazon likewise had multiple applications beyond its own name, including .book, .fire., .music, and .free. Microsoft has applied to cover several of its brands, including .azure, .hotmail, .skydrive, and .skype. Symantec also applied for .cloud, alongside .protection and .antivirus.