MTV has acquires NeoPets, a online network that lets users create and care for virtual pets. NeoPets has about 25 million users worldwide. Most of them are quite young, only 60 percent is over age 13.
NeoPets.com generates 5 billion page views per month and is available in English, Japanese, traditional and simplified Chinese, Korean, Spanish, French, German, Italian and Portuguese, the company said. Its proprietary translation technology is designed to let members from diverse cultures interact with each one another on the site.