"The target of 10 million units gives tremendous momentum to a platform," said the Xbox executive during his keynote access at the Elspa (Entertainment and Leisure Software Publishers Association) games summit in London.More details at BBC
Microsoft aims for 10 million Xbox 360 consoles

Microsoft said today it hopes to sell its 10 millionth Xbox 360 unit 12 to 16 months after the launch of the console at the end of this year.