AMD announced it has invested an undisclosed sum in CiiNOW, a provider of cloud-based gaming. The company's service sounds a lot like OnLive and Gaikai, with the key difference that it's providing its technology to game publishers and service providers, rather than directly to the end-user. In return for the investment, CiiNOW has made AMD's Radeon HD graphics card the basis for its cloud gaming servers.
AMD (NYSE: AMD) today announced an investment in CiiNOW, a provider of cloud gaming technology that enables game publishers, retailers and carriers to tap into the growing video game market expected to reach $81 billion by 20161. AMD, through AMD Ventures, has invested in an innovative software company serving a large and growing market that can create better end-user experiences by taking advantage of AMD technologies. With the investment and strategic collaboration facilitated by AMD Ventures, AMD and CiiNOW will work jointly to enable the best online gaming experience possible through a vibrant worldwide developer ecosystem and differentiated hardware.
The cloud gaming industry, which was once thought of as technologically impossible, is now disrupting the gaming market for both consumers and game publishers as more and more casual and hardcore gamers are making the jump to playing games online. CiiNOW addresses this trend with the first cloud gaming solution powered by AMD Radeon™ graphics that offers a cost-effective, end-to-end solution that includes the full suite of required hardware and software components. CiiNOW delivers a high-speed, low latency, streaming solution with up to eight HD streams per server blade, and up to 272 HD streams per server rack for HD quality game streaming instantly from the cloud for ubiquitous game streaming across all subscribers, devices and access technologies.
“CiiNOW is on the cutting-edge of online game streaming technology, and it’s clear we share the same vision to drive the cloud gaming industry forward and ultimately provide the best gaming experience,” said Manju Hegde, corporate vice president, Heterogeneous Applications and Developer Solutions at AMD. “AMD’s investment signifies our mutual drive to liberate gamers from today’s constraints and move us to the next era of digital content.”
To further advance cloud gaming, CiiNOW announced today the general availability of its gaming solution which provides a new, high speed platform powered by AMD Radeon™ graphics. The company’s patent-pending hardware and server management technology have been architected for scale, cost and ease of service deployment, making it easier than ever for game publishers and service providers to meet consumer demand for high-quality online multimedia services and entertainment.
“The combination of CiiNOW’s turnkey cloud platforms powered by AMD’s best-in-class GPU hardware makes AMD an ideal technology partner for CiiNOW,” said Ron Haberman, chief executive officer and co-founder of CiiNOW. “Game publishers, retailers and carriers now have a technology solution they can employ to deliver a best-in-class cloud gaming solution as the industry continues to transition from physical media to digital distribution.”