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Tablets outship notebooks in US

Posted on Wednesday, November 21 2012 @ 14:01:48 CET by

Research figures from DisplaySearch reveal the tablet market has taken the upper hand over the laptop market in the US. In the current quarter, the research firm anticipates tablet sales will hit 21.5 million, while sales of laptops and netbooks is anticipated to total 14.6 percent.
Next year, DisplaySearch expects tablet shipments to reach 80 million units, up from just 63.8 million units for notebooks. Three factors are playing into the rapid uptake of tablets in the U.S.: a market saturated with PCs, a shift in "consumer preference" toward tablets, and the fact that major tablet vendors like Amazon and Google "started, focused, or emphasized their tablet efforts" domestically, the firm says. It's true that Amazon's $199 Kindle Fire was a U.S. exclusive when it came out last year. However, Apple's iPads have been available in other countries from the get-go.

Speaking of international shipments, the picture looks a little different worldwide. DisplaySearch says tablets aren't going to squeeze ahead globally until 2015, when they're expected to outship notebooks by 275.9 million to 270 million—a comparatively small difference.
Source: The Tech Report



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