"Power consumption is the No. 1 issue in any mobile application," said Craig Mathias, a principal at Farpoint Group, a consultancy specializing in wireless and mobile technologies. "The longer you can preserve the battery, the more valuable the technology becomes. Controlling power consumption opens to the door to so many more applications for mobile devices."xG claims the technology could mean that in the future talk times for cell phones will be comparable to today's standby times. Read more about how xMax works at CNET
xMax to boost WiMax and 3G devices' battery life

CNET talks about a new wireless technology call xMax which can help other technologies such as WiMax and 3G to fulfill their promise. The xMax technology is developed by xG Technology and will control power management to significantly lower power consumption: