Apple downplays importance of low-cost iPhone/iPad

Posted on Friday, Jan 25 2013 @ 11:13 CET by Thomas De Maesschalck
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Now that the Apple stock bubble has burst, investors are interested in knowing what the company's strategy is to hold on to its dominance in the smartphone and tablet markets. Lower-cost versions of Apple's products have long been rumored to be in development, but during this week's earnings call CEO Tim Cook said that the most important thing to Apple is to make the best products and that they're not interested in revenue for revenue sake.
The top executive of Apple once again downplayed the importance of low-price products as a way to preserve or increase market share. Tim Cook believes that Apple needs to make appealing products which quality and performance will encourage their owners to buy more products from Apple, which will naturally drive the company’s revenue.

“The most important thing to Apple is to make the best products in the world that enrich customer’s lives. […] We are not interested revenue for revenue sake, we could put the Apple brand in lot of things and sell lot more stuff, but that is not what we are here for. We want to make only the best products and so what does that mean for market share? We have been able to do that […] I would not view these things as mutually exclusive as some might,” said Tim Cook, chief executive officer of Apple.

About the Author

Thomas De Maesschalck

Thomas has been messing with computer since early childhood and firmly believes the Internet is the best thing since sliced bread. Enjoys playing with new tech, is fascinated by science, and passionate about financial markets. When not behind a computer, he can be found with running shoes on or lifting heavy weights in the weight room.

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