The top executive of Apple once again downplayed the importance of low-price products as a way to preserve or increase market share. Tim Cook believes that Apple needs to make appealing products which quality and performance will encourage their owners to buy more products from Apple, which will naturally drive the company’s revenue.
“The most important thing to Apple is to make the best products in the world that enrich customer’s lives. […] We are not interested revenue for revenue sake, we could put the Apple brand in lot of things and sell lot more stuff, but that is not what we are here for. We want to make only the best products and so what does that mean for market share? We have been able to do that […] I would not view these things as mutually exclusive as some might,” said Tim Cook, chief executive officer of Apple.
Apple downplays importance of low-cost iPhone/iPad
Posted on Friday, Jan 25 2013 @ 11:13 CET by Thomas De Maesschalck