NVIDIA sacrificed console deals for Tegra

Posted on Thursday, Feb 28 2013 @ 11:24 CET by Thomas De Maesschalck
FUD Zilla claims one of the reasons why NVIDIA isn't in any of the next-generation video game consoles is because the company decided to prioritize its Tegra division.
A few years back, Nvidia had a difficult decision to make. The company could either compete for next generation consoles or it could go to mobile and make the chip that we all known as Tegra today. Nvidia didn’t have enough engineers to do both products, and in the longer run, having a presence in tablet and smartphone market could potentially reward the company with billions of dollars in revenue.

Nvidia was off to a slow start with the original Tegra, winning Microsoft Zune (That went well ed. ), continuing with Tegra 2 that found its way into a few phones including world's first dual-core LG Optimus 2X, as well as quite a few tablet designs. Tegra 3 got a few important phone designs including HTC One X as well as a few tablets, including the Google Nexus 7 and Microsoft Surface RT. Tegra 4 got delayed but despite that it has pretty got chance to increase Nvidia's market share in the mobile SoC industry.

About the Author

Thomas De Maesschalck

Thomas has been messing with computer since early childhood and firmly believes the Internet is the best thing since sliced bread. Enjoys playing with new tech, is fascinated by science, and passionate about financial markets. When not behind a computer, he can be found with running shoes on or lifting heavy weights in the weight room.

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