palmOne becomes Palm

PDA maker palmOne is now officially known as Palm and unveiled its new logo. This follows a news article from May 24 that the company had acquired the rights to the Palm brand by buying out the share of the brand formerly controlled by PalmSource.

The new logo builds upon the strong brand equity already established in the former blue Palm circular medallion, but the updated typeface suggests the trend toward digital content and an orange gradated background evokes energy.

"Our new logo takes advantage of the high brand awareness we've built over time through award-winning and commercially successful handheld computers and smartphones," said Page Murray, Palm vice president of marketing. "It balances the past with the future, and signals to customers that they can expect to see a lot more of the name 'Palm' going forward in exciting mobile-computing products."