In yesterday's earnings call, Intel CEO Paul Otellini revealed that pricing of touch-enabled Windows 8 laptops with the "Bay Trail" Atom processor could drop to as low as $200 by the end of the year:
On the earnings call after Intel released its Q1 numbers, its executives faced many questions from analysts, including some asking what to expect from the company in Q4. According to CEO Paul Otellini and CFO / EVP Stacy Smith, among the reasons for investors to be optimistic are the prospects of cheaper touch screen computers powered by its upcoming Bay Trail (quad-core Atom) and Haswell processors. Just how cheap you ask? According to Otellini, as transcribed by SeekingAlpha:
We have a certain spec for ultrabooks, and that is the product that Stacy said is going to be centered at as low as $599 with some [diverse] SKUs to $499. If you look at touch-enabled Intel based notebooks that are ultrathin and light using non-core processors, those prices are going to be down to as low as $200 probably.