Google has invested $16 million in Zazzle, a 2-year old online marketplace where people can buy and sell artwork in the form of customized gifts, T-shirts, posters, stamps and prints.
"Zazzle represents a significant breakthrough in e-commerce and is the ideal advocate for every individual who wants to create products that are as unique as they are," Doerr said in a statement.
Zazzle's online store taps into the notion of mass customization, in which people can be the creative force in tailoring goods to buy. Billed as a cross between auctioneer eBay and PC manufacturer Dell, the service combines a buyers and sellers' marketplace with customized manufacturing of prints, apparel and gifts.
Two of Zazzle's founders were still studying at Stanford University when they came up with the idea to start Zazzle. Yahoo, and later Google's founders also went to Stanford. Read more at CNET