Bit-Tech reports NVIDIA has opened up a new technology centre in Michigan's Ann Arbor district that will focus solely on automotive technologies. NVIDIA's Tegra SoC is already round in around four million cards from several manufacturers, but the company hopes to significantly increase this number
Even with such successes, the automotive industry is still a small part of Nvidia's overall business - but the new technology centre looks to shift that balance. Located in Michigan, a short distance from infamous car-centric Detroit, the centre will concentrate on building technologies specifically for the automotive industry.
'Our new facility will help our growing team of Michigan-based engineers and executives work with automakers and suppliers to develop next-generation infotainment, navigation and driver assistance programs – all of which make driving more enjoyable and safer,' claimed Nvidia's Danny Shapiro of the move. ' A number of our employees live in the area and already work closely with car companies. Chrysler, Ford and GM use Nvidia products to design, style and build their cars and trucks.