While the PC market as a whole is shrinking in size, gaming hardware seems to be doing better. According to Jon Peddie Research, gaming hardware sales will decline by 3 percent this year, which isn't too bad considering that sales of regular PCs are down a multiple of that. Next year gaming hardware is anticipated to see a growth of 6.5 percent, and JPR expects continued expansion through 2016.
Forbes did some additional digging and found that sales of ultra-high-end graphics cards appear to be particularly strong. The GeForce Titan is reportedly the highest-selling graphics card at boutique PC maker Falcon Northwest right now. Impressively, "a huge number" of customers are reportedly ordering systems with multiple Titan cards. Falcon Northwest has observed a 16% increase in GPU spending versus last year, too.
The average Falcon build rings in at around $4,000—similar to the average quoted by Maingear. That vendor told Forbes that its most popular graphics cards are the GeForce GTX 770, 780, and Titan. The GTX 770 is a $400 card, while the 780 and Titan retail for $650 and $1,000, respectively. Boutique builders obviously cater to folks with deeper pockets, but it's telling that both AMD and Nvidia seem to have focused more attention on high-end offerings lately.