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Apple and others ripping people off with 1000% mark-up on storage upgrades

Posted on Wednesday, November 20 2013 @ 12:54:58 CET by

Neowin reports British consumer group Which? is pulling consumer's attention to the fact that pretty much all large tech firms are ripping people off with huge mark-ups on storage upgrades. The group's report mentions that upgrading from 16GB to 32GB costs around £80 when you buy a tablet from Apple or Google, even though the memory costs fewer than £6 extra:
In their report, Which? focused on tablets from Apple and Google, noting that upgrading from a 16GB model to 32GB costs around £80. Compare that price with the actual price of the extended memory that’s less than £6. As the report mentions that’s a mark-up of 1,000 percent.

The group calls this situation “scandalous” and recommends consumers look towards tablets and devices that offer expandable external storage, such as Microsoft’s Surface with its MicroSD support. Which? explains that this approach ends up adding the same amount of storage “for a fraction of the cost”.



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