The partnership will bring ASMedia income from licensing fees and the partnership should start contributing profits in 2015.
AMD plans to establish the partnership by having ASMedia share its silicon intellectual property (SIP) or by acquiring licenses. For motherboard players and system integrators, the cooperation will save them costs and time as they will not need to purchase chips for SATA Express from third-party chipmakers, the sources noted.
AMD is hoping the strong integration of its platform will help attract demand from partners and relatively strengthen its APU and graphics cards' competitiveness.
AMD to license SATA Express IP from ASMedia?
Posted on Tuesday, May 20 2014 @ 10:43 CEST by Thomas De Maesschalck