Alienware jumped onboard the Steam Machine train but it seems Frank Azor, the general manager of Dell's Alienware game PC division, isn't too enthusiastic about this product lineup. Azor explains the Steam Machine is going to be very challenging to sell, and predicts it will absolutely be the least profitable system they ever sell.
"It's going to be very challenging," said Frank Azor, general manager of Dell Inc.'s Alienware game-PC division, which plans to offer a Steam Machine. "This will absolutely be the least profitable system we ever sell."
That is a rather negative view and VR-Zone notes that Mr Azor backtracked somewhat in a subsequent interview with PC Gamer. Talking to PC Gamer he was a lot more optimistic and said "Our decision to invest in developing the purpose-built Alienware Steam Machine, pairing it with incredible performance and pricing it as aggressively as possible has everything to do with how much we believe in this vision and want to see it materialize." It sounds to me like someone's been told off by the Dell headmaster.