Alienware: Steam Machines to be a poor money maker

Posted on Friday, May 23 2014 @ 11:13 CEST by Thomas De Maesschalck
Alienware logo
Alienware jumped onboard the Steam Machine train but it seems Frank Azor, the general manager of Dell's Alienware game PC division, isn't too enthusiastic about this product lineup. Azor explains the Steam Machine is going to be very challenging to sell, and predicts it will absolutely be the least profitable system they ever sell.
"It's going to be very challenging," said Frank Azor, general manager of Dell Inc.'s Alienware game-PC division, which plans to offer a Steam Machine. "This will absolutely be the least profitable system we ever sell."

That is a rather negative view and VR-Zone notes that Mr Azor backtracked somewhat in a subsequent interview with PC Gamer. Talking to PC Gamer he was a lot more optimistic and said "Our decision to invest in developing the purpose-built Alienware Steam Machine, pairing it with incredible performance and pricing it as aggressively as possible has everything to do with how much we believe in this vision and want to see it materialize." It sounds to me like someone's been told off by the Dell headmaster.
Source: Hexus

About the Author

Thomas De Maesschalck

Thomas has been messing with computer since early childhood and firmly believes the Internet is the best thing since sliced bread. Enjoys playing with new tech, is fascinated by science, and passionate about financial markets. When not behind a computer, he can be found with running shoes on or lifting heavy weights in the weight room.

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