ASUS on the other hand plans to reinvigorate its ROG laptops and is targeting MSI as its main competitor. According to market watchers, the company has seen unsatisfactory sales of its ROG laptops due to the products' weak price/performance ratio and the underwhelming functionality and design.
Gigabyte Technology and Asustek Computer are pushing their gaming notebook businesses aggressively to compete against Micro-Star International (MSI), which has had strong sales in the market. MSI's EPS were above NT$2 (US$0.07) in 2013 and reached NT$1.15 in the first quarter of 2014 thanks to its success in the gaming notebook industry.