It looks like AMD will follow Intel's platform strategy.
By September we can expect AMD's Commercial Stable Image Platform (CSIP) which is aimed at "standardizing hardware configurations for the enterprise-use PC segment and avoiding unnecessary costs". CSIP will include an AMD processor, a chipset and a wireless network controller if required.
Currently sources hint CSIP will include 939-pin AMD processors and chipsets from NVIDIA, SiS or VIA. The Asian reports particularly say the SiS761GX and SiSM761GX or equivalent chipsets from other manufacturers will be used. And for AMD Turion 64 notebooks a combination of a CPU, chipset and WLAN controller will be offered.
It is unknown whether AMD will introduce a brand-name for the platform, like Intel's Centrino.
At this point it is unclear, how AMD’s Commercial Stable Image Platform (CSIP) will be organized. Unlike Intel, AMD does not produce all components of the platform. This means that AMD may have to buy components from other companies and then resell the bundles containing its processors, which is something unlikely for the company, who has been withdrawing from distribution for some time. Another option may be recommending customers to use certain components from the third parties, while ensuring that the partners have enough chips in stock.More details at X-bit labs