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Japanese firm starts selling VAIO PCs

Posted on Tuesday, July 01 2014 @ 12:15:57 CEST by

Sony sold its VAIO PC brand to Japan Industrial Partners in February and now the brand is back in production as the new VAIO Corporation is selling the VAIO Fit and VAIO Pro computer in Japan. These new VAIO systems lack the Sony branding but at least for now they're still sold through Sony's own webstore.

VAIO Corporation was founded today and Sony has taken up a 5 percent investment in the new entity. It's unknown if the new VAIO PCs will ever be sold outside Japan.
A message in Japanese posted on the vaio.com website implies that the brand will be a smaller affair than when it was part of Sony's sprawling empire. The new company will have no more than 240 employees, the message says, but will retain VAIO's DNA. VAIO Corporation was officially founded today, with Sony taking a 5 percent investment.
VAIO is back

Source: The Verge



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