TPU noticed that AMD worked with its partners and retailers to cut the pricing of the Radeon R9 290X. The reference designs can now be found for as low as $449 while non-reference, factory-overclocked models command a $50 premium. The launch price of the R9 290X was $549.
Prices could settle down somewhere between $450 and $500. This closely follows AMD's move to bring down price of its dual-GPU flagship Radeon R9 295X2 by a whopping 34 percent, down to $999, offering performance competitive to the $2999 GeForce GTX TITAN-Z. NVIDIA is preparing two new graphics cards competitive in performance to the Radeon R9 290 series, the GeForce GTX 970 and GTX 980. The two are based on the company's new 28 nm "GM204" silicon, implementing the "Maxwell" GPU architecture.