PCAdvisor broke the news and garnered a statement about the decision from a Samsung spokesperson. "We quickly adapt to market needs and demands. In Europe, we will be discontinuing sales of laptops including Chromebooks for now," said the representative. "This is specific to the region – and is not necessarily reflective of conditions in other markets".
It was notable that, despite Samsung's strong presence at the recent IFA show with many new tech products being launched, there wasn't a single new laptop or PC device announced. The "for now" in the above official statement suggests that Samsung is keeping its options open. The spokesperson added "We will continue to thoroughly evaluate market conditions and will make further adjustments to maintain our competitiveness in emerging PC categories".
Samsung to quit PC market in Europe
Posted on Wednesday, September 24 2014 @ 12:29 CEST by Thomas De Maesschalck