Last week we heard Toshiba will be significantly downsizing its consumer PC division and now news hits the wire that Samsung is exiting the European computer market due to lack of demand. The South Korean electronics giant will cease shipments of its Windows and Chromebook laptops in Europe, other world markets aren't impacted. Samsung also added that it may return to the European PC market when market conditions improve.
PCAdvisor broke the news and garnered a statement about the decision from a Samsung spokesperson. "We quickly adapt to market needs and demands. In Europe, we will be discontinuing sales of laptops including Chromebooks for now," said the representative. "This is specific to the region – and is not necessarily reflective of conditions in other markets".
It was notable that, despite Samsung's strong presence at the recent IFA show with many new tech products being launched, there wasn't a single new laptop or PC device announced. The "for now" in the above official statement suggests that Samsung is keeping its options open. The spokesperson added "We will continue to thoroughly evaluate market conditions and will make further adjustments to maintain our competitiveness in emerging PC categories".