DigiTimes writes ASUS has set a goal to become world's 3rd largest laptop maker in 2015. The company aims to ship over 22.1 million notebooks next year, with over 30 percent being low-cost Transformer Book T100/T200, EeeBook and Chromebook models. In 2013 the company shipped 18.8 million laptops and sales for this year are expected to hit 20.1 million units.
In 2015, Asustek is also planning to release several inexpensive conventional notebook models to satisfy demand from markets worldwide and expects these products to also boost its shipment performance for the year, the sources said.
Asustek's Transformer Book T100 is currently priced at around US$399 and is expected to contribute strong profits in 2014 thanks to the vendor's strict management of component costs.
Asustek also recently launched an 11.6-inch inexpensive EeeBook model priced below NT$7,000, looking to attract demand from the entry-level segment, the sources noted.
Asustek's 13-inch Chromebook C300 also became available recently and is expected to snatch demand from existing players such as Acer, Lenovo and Samsung Electronics, the sources said.