First-time Internet users increasingly coming online via Facebook

Posted on Tuesday, Feb 10 2015 @ 15:06 CET by Thomas De Maesschalck
Facebook logo
We've often heard stories of people who think Internet Explorer is the Internet but now it seems Facebook is becoming so pervasive that large numbers of first-time adopters in emerging countries are coming online via Facebook's proprietary network. Two unrelated surveys conducted in Indonesia and Nigeria found that many respondents talked enthusiastically about how much time they spent on the Facebook app on their phone, but claimed that they did not use the rest of the Internet.
Apparently large numbers of first-time adopters come online via Facebook's proprietary network, rather than via the open web and it means that companies will have to obey Facebook rules if they want to get ahead.

"In both countries, more than half of those who don't know they're using the internet say they 'never' follow links out of Facebook, compared with a quarter or less of respondents who say they use both Facebook and the internet," said Quartz.

"If people stay on one service, it follows that content, advertisers, and associated services also will flow to that service, possibly to the exclusion of other venues."

About the Author

Thomas De Maesschalck

Thomas has been messing with computer since early childhood and firmly believes the Internet is the best thing since sliced bread. Enjoys playing with new tech, is fascinated by science, and passionate about financial markets. When not behind a computer, he can be found with running shoes on or lifting heavy weights in the weight room.

Loading Comments