Apparently large numbers of first-time adopters come online via Facebook's proprietary network, rather than via the open web and it means that companies will have to obey Facebook rules if they want to get ahead.
"In both countries, more than half of those who don't know they're using the internet say they 'never' follow links out of Facebook, compared with a quarter or less of respondents who say they use both Facebook and the internet," said Quartz.
"If people stay on one service, it follows that content, advertisers, and associated services also will flow to that service, possibly to the exclusion of other venues."
First-time Internet users increasingly coming online via Facebook
Posted on Tuesday, Feb 10 2015 @ 15:06 CET by Thomas De Maesschalck