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Apple increasing prices around the globe due to strong dollar

Posted on Tuesday, March 10 2015 @ 14:24:31 CET by


Apple logo
The strong dollar is having a major impact on US-based exporters and some of them are offsetting this by increasing prices. Apple for instance has decided to raise the price of several of its products outside the US to preserve its profit margins. MacRumors writes some of the price increases are quite significant.

For example, the 15" MacBook Pro now starts at 2,249EUR in France, up from 1,999EUR before, while the unlocked iPhone 6 now starts at $839 in Canada, versus $749 before the price hike.

Similar price hikes can be seen around the globe, including in countries like Canada, Australia, New Zealand, France, Denmark, Sweden, Finland, and Portugal.
A spot check of the Apple Online Store in Canada, for example, reveals that Apple has increased the price of the unlocked iPhone 6 from between $749-$969 to $839-$1,099, Thunderbolt Displays from $999 to $1,199, and 15-inch Retina MacBook Pros from between $2,099-$2,699 to $2,449-$3,049. Apple also hiked the price on the 15-inch MacBook Pro in France, with the base model now starting at €2,249 up from €1,999, and the higher-spec model up to €2,799 from €2,499.

Apple has made similar price adjustments in countries around the world today in order to ensure parity with United States pricing, following a period in which several Apple products were actually priced at a bargain compared to American prices. For instance, prior to the pricing adjustment, the Thunderbolt Display retailed for $999 in Canada, the same price as in the United States, which converts to around $799 in U.S. dollars based on the average conversion rate over the past month.




 



 

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