AMD Radeon R9 390X to come in at over $700?

With the launch date still a few months away it's a bit early to speculate about the pricing of AMD's Radeon R9 390X but it seems it could become AMD's most expensive Radeon to date. FUD Zilla picked up rumors from German tech site Heise that AMD's new flagship could end up with a suggested retail pricing of over $700!

This would be a change of strategy for AMD, as the firm usually prices its flagships somewhat lower than NVIDIA, and suggests AMD is very confident about the performance of the R9 390X. The site also claims the R9 380X should cost around $400.

At the same time, it suggests that AMD is very confident about the card’s performance – and let’s face it, AMD is not a charity – if it ends up substantially faster than the GTX 980, it’s safe to assume AMD will charge more for it. Fudzilla has managed to learn that the new card is more than 30% faster than Nvidia’s Maxwell-based GTX 980, so the price sounds realistic.

In addition to the flagship R9 390, Heise.de reports that the R9 380X should cost around $400. This would make it a direct successor to the 290-series, more or less. The performance segment should also be covered by the R9 370, which should cost about $200 and deliver performance somewhere in between the R9 270X and R9 285. The R7 series will start at about $110 for the R7 360, while the R7 360 will end up at $150.