Rumors are circling around that AMD's Fiji XT (Radeon R9 390X) is going to be pretty expensive. FUD Zilla claims its sources point to a launch pricing of $849, about $50 more expensive than previously expected.
It's unknown if the high pricing is the result of poor yields or whether AMD finally feels confident again about the performance of its GPUs to start charging a premium. In recent years AMD lost quite a bit of discrete GPU marketshare to NVIDIA and if its new high-end card is truly this expensive we doubt it will be a significant game changer as there's very little consumer demand for $849 video cards.
The 4GB Fiji XT card is expected to arrive within a month or so while a dual-GPU 8GB model is expected later this year.
If you look at all the facts, it turns out that Fiji might be reasonably priced when compared with Titan X, but Nvidia will launch Geforce GTX 980 TI close to the Fiji launch, just to mess with AMD's plan and put some pressure on the company.
We hear Fiji XT will win some and lose some benchmarks to Titan.
It looks like the 4GB card will be the first into the shops. The 8GB card has two GPUs and it won't launch at the same time. The Fiji XT 4GB will launch by middle of June, around E3.