It appear the update to Windows 10 is being downloaded to everyone who has chosen to receive automatic updates through the regular Windows Update service.
An INQUIRER reader pointed out to us that, despite not having 'reserved' a copy of Windows 10, he had found that the ~BT folder, which has been the home of images of the new operating system since before rollout began, had appeared on his system. He had no plans to upgrade and had not put in a reservation request.Via: The Inquirer
He told us: "The symptoms are repeated failed 'Upgrade to Windows 10' in the WU update history and a huge 3.5GB to 6GB hidden folder labelled '$Windows.~BT'. I thought Microsoft [said] this 'upgrade' was optional. If so, why is it being pushed out to so many computers where it wasn't reserved, and why does it try to install over and over again?