South Korea doesn't like the iPod

Posted on Thursday, August 11 2005 @ 10:05 CEST by Thomas De Maesschalck
In South Korea Apple's iPod is far lagging behind in the local digital audio player market.

In terms of revenue the biggest player was ReignCom (iRiver) with a 35 percent share, followed by Samsung at 14 percent and Cowon at 13 percent. Apple has to do it with a small 1.8 percent of the South Korean digital audio player market in terms of revenue.

In unit sales Apple comes in at the 13th place with a market share of less than 2 percent, compared with ReignCom with 31 percent and Samsung with 14 percent.

Obviously the South Korean consumers don't really prefer the iPod. More details at Yahoo

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