Apple's Cook declares the end of the PC era

Posted on Wednesday, Nov 11 2015 @ 15:03 CET by Thomas De Maesschalck
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Is the era of the PC coming to an end? If Apple CEO Tim Cook is of any reference, the answer may be yes. Speaking to a reporter from the Telegraph, Cook proclaimed there's no reason to get a PC anymore and expressed his belief that devices like the iPad Pro are a good replacement for a notebook or a desktop for many, many people:
“Yes, the iPad Pro is a replacement for a notebook or a desktop for many, many people. They will start using it and conclude they no longer need to use anything else, other than their phones,” Cook argues in his distinctly Southern accent (he was born in Alabama). He highlights two other markets for his 12.9 inch devices, which go on sale online on Wednesday. The first are creatives: “if you sketch then it’s unbelievable..you don’t want to use a pad anymore," Cook says.

The second is music and movie consumers: the sound system and speakers are so powerful that the iPad appears to pulsate in one’s hands when one plays a video.
While I agree that tablets are great for a lot of tasks, I highly doubt the iPad Pro is going to replace PCs. Getting any productive work done on a tablet is still a disaster.

On a related note, Cook also hinted the company is working on a health-focused product:
“We don’t want to put the watch through the Food and Drug Administration (FDA) process. I wouldn’t mind putting something adjacent to the watch through it, but not the watch, because it would hold us back from innovating too much, the cycles are too long. But you can begin to envision other things that might be adjacent to it -- maybe an app, maybe something else.”


About the Author

Thomas De Maesschalck

Thomas has been messing with computer since early childhood and firmly believes the Internet is the best thing since sliced bread. Enjoys playing with new tech, is fascinated by science, and passionate about financial markets. When not behind a computer, he can be found with running shoes on or lifting heavy weights in the weight room.



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