PC supply chain expects more difficulty in 1H 2016

Posted on Friday, Dec 11 2015 @ 14:38 CET by Thomas De Maesschalck
The Taiwanese PC supply chain is not optimistic about demand in the first half of 2016. DigiTimes heard comments that better than anticipated PC shipments in Q3 2015 originated from brand vendors refilling their channel inventory, and that price-cut promotions are driving sales in the current quarter. As such, the sources are pessimistic about 2016 demand.
Currently, inexpensive Windows 7 PCs are the main selling force in emerging markets such as Southeast Asia, and Windows 10 has not yet been able to create a PC replacement trend in the market.

The sources pointed out that PC shipment growth in the third quarter was mainly because of brand vendors refilling their channel inventory.

To maintain their shipments, brand vendors have turned to push niche products such as Chromebooks, 2-in-1 devices, gaming PCs, mini PCs and ultrabooks, but as demand for PCs is expected to stay weak, the industry is unlikely to see any major recovery in the first half of 2016.

About the Author

Thomas De Maesschalck

Thomas has been messing with computer since early childhood and firmly believes the Internet is the best thing since sliced bread. Enjoys playing with new tech, is fascinated by science, and passionate about financial markets. When not behind a computer, he can be found with running shoes on or lifting heavy weights in the weight room.

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